Rachael Fernell
FLOURISH
PERSONAL OFFICE
Private Client Support for Founders, Families & Quiet Powerhouses
Private Executive Support for the
visionaries Behind the Vision
You built the empire. Let me help you protect your time, energy, and peace.
Who I Work With
I work with a select group of high-achieving clients — CEOs, founders, investors, creatives, and ultra-busy families — to provide deeply personalized, discreet, and intuitive support. You move the world forward. I make sure nothing gets in your way.
What I Do
Provide a thoughtful partnership for those who do a lot — and don’t want to do it all alone.
01
Calendar & Scheduling
Never miss a beat. From high-stakes meetings to personal moments, I keep your schedule intentional.
02
Inbox & Communication
Let me handle the back-and-forth, flag what matters, and keep your inbox from becoming a second job.
03
Gifting & lifestyle logistics
Effortless thoughtfulness — from custom gifts to dinner reservations and household coordination.
04
Travel planning
From private flights to full vacations, I handle the details so you arrive rested and ready.
05
Confidential task execution
Sensitive, complex, or high-priority? You can trust it will be handled with clarity and care
06
Vendor & Household Coordination
From managing staff and services to overseeing repairs and deliveries — running your home smoothly
How It Works
It's simple really
Foundation
Executive
Lifestyle
Estate
The foundation
$2,400/mo
Perfect for founders or creatives seeking trusted, behind-the-scenes support for day-to-day logistics and decision fatigue.
Moderate Calendar & inbox management
Gifting & special occasion reminders
Confidential tasks & research
đź“Ť Best for: early-stage founders, solopreneurs, busy creatives
The Executive
$3,300/mo
Full-spectrum support for high-performing leaders balancing business, brand, and life at scale.Includes everything in The Foundation, plus:
Advanced travel planning & itinerary creation
Coordination with family staff or executive team
High-touch gifting & holiday planning
Quarterly planning sessions
đź“Ť Best for: C-suite execs, family offices, investor-operators, multi-business founders
The Lifestyle
$4,500/mo
Premium partnership for individuals and families whose lives move fast — and whose time is too valuable to waste. I serve as a trusted right hand for complex logistics, family priorities, and personal systems, all handled seamlessly and within defined hours.
Oversight of multi-home schedules + seasonal needs
Weekly priority planning + recap emails
Coordination for children’s schedules, schools, or childcare
Travel prep systems
đź“Ť high-net-worth families, serial founders, public figures, or those managing layered personal + professional demands
The Estate
custom pricing
For clients who require daily, ongoing oversight across personal, family, and professional spheres. This tier functions like a deeply integrated Chief of Staff — blending executive support, home management, and lifestyle logistics with absolute discretion and proactive planning.
Full calendar + communication oversight across business and personal
Liaison with attorneys, accountants, estate managers, and family office teams
Management of staff calendars, benefits, and scheduling
Deep involvement in legacy-building, philanthropy, and family values execution
đź“Ť Best for: high-net-worth individuals or families with multiple properties, business interests, or layered lifestyle needsNote: Due to the level of access and alignment required, this tier is offered to select clients only.
Working Together
This work is personal — and so is the way I approach it.I don’t operate like a task-taker or a typical assistant. I build high-trust relationships with clients I deeply align with, where intuition, discretion, and mutual respect shape everything we do.Because I work with only a few private clients at a time, chemistry and values matter. I’m here for those who want to partner with someone who gets it — quietly, consistently, and without fanfare.If you’re looking for grounded, high-level support that blends seamlessly into your life (and doesn’t ask you to explain twice), we might be a match.
You Deserve to Flourish
You're doing the work of five people. It's time to get support that feels like an extension of you — not just an assistant, but a strategic right hand- a thought partner. Let’s talk about what’s on your plate — and what we can take off it.